About Simpson’s Insurance Agency Limited

Our Legacy of Trust and Excellence

Since 2005, Simpson’s Insurance Agency Limited (SIAL), founded by Abel Simpson Sr., has provided trusted, innovative, and personalized insurance in Belize. Specializing in Life, Health, and General Insurance, our core mission is your financial security and peace of mind.

With headquarters in Belmopan and a wide network across Belize, we set the platinum standard. Our approach prioritizes client education, transparency, and tailored solutions. Guided by integrity and accountability, we strive for excellence. At SIAL, your confidence is our priority, and your financial stability our mission.

“The best time to plant a tree was 20 years ago. The second-best time is now. The same is true for life insurance.” — Chinese Proverb

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S.I.A.L The platinum standard for innovative, unique and customer-centric insurance solutions

To safeguard our clients against financial risks and contribute to their financial stability, dignity and peace of mind.

We empower our clients with the knowledge and tools to plan for the unexpected and to make informed decisions about their financial security by offering tailored and  responsive insurance solutions.

  1. Integrity: We operate with confidentiality, honesty, transparency, professionalism and ethical principles.  We communicate clearly and ensure that our clients fully understand their policies and the services we provide.
  2. Platinum Service: We set customer-centric standards by delivering genuine, efficient, reliable, high-value personalized service. We consistently anticipate needs and exceed expectations both externally and internally 
  3. People: We respect the intrinsic value in every person. We prioritize genuine connection in relationships, treating everyone with empathy and dignity. Where feasible we take an altruistic approach in our business dealings and we are committed to investing in our team and community.
  4. Financial Security:  We are dedicated to empowering our clients with the knowledge and solutions necessary to navigate risk and uncertainties, to safeguard their future and achieve financial peace of mind.
  5. Innovation: We are committed to continuous learning and improvement, technological and creative solutions and adapting to the evolving needs of our clients.
  6. Accountability: We take ownership of our actions and commitments, holding ourselves responsible for delivering on our promises.
1993
1993
1995
1995
2005
2005
2013
2013
2016
2016
Early beginnings
Early beginnings

Abel Simpson Sr. embarked on his insurance career, initiating a 30-year journey marked by extensive experience in both Life and General Insurance.

Establishing Roots in San Ignacio
Establishing Roots in San Ignacio

Abel Simpson Sr. earned his license as a General Insurance Agent and began serving clients in San Ignacio, Belize.

Founding of SIAL
Founding of SIAL

Founded Simpson’s Insurance Agency Ltd. (SIAL) in response to the growing demand from his expanding client base.

Strengthening Foundations for Future Growth
Strengthening Foundations for Future Growth
  • Abel Simpson Sr. was appointed Sales Team Manager at Sagicor Life (Belize Branch), where he successfully led and developed a high-performing team over the next five years.
  • Simpson’s Insurance Agency Ltd. (SIAL) relocated its main office to Belmopan, while continuing to maintain a strong presence in San Ignacio.
National Appointment by Guardian General
National Appointment by Guardian General

Appointed as Belize’s Principal Representative for Guardian General Insurance by Guardian General.

Meet Our Leadership Team

At Simpson’s Insurance Agency Ltd., our leadership team blends decades of industry expertise with a passion for service. Each member brings a unique background in insurance, risk management, and client care—working together to guide our agency’s vision, uphold the highest ethical standards, and ensure every policy we deliver meets your needs with integrity and innovation. Meet the people who champion your protection and peace of mind.

Click on any team member’s photo to view their full bio.

Abel Simpson Sr.

Managing Director

Gladys Lucero Simpson

General Manager

Donna- Marie Dennis

Chief Operating Officer

Find an Agent Near You

At Simpson’s Insurance Agency Ltd., we proudly serve clients across the entire country of Belize through our network of knowledgeable and trusted insurance agents. Whether you’re in the north, south, east, or west, our dedicated team is never far away. Each agent is committed to providing personalized service and expert guidance to help you protect what matters most. From life and health to auto, home, and business coverage—our professionals are here to meet your insurance needs with care, clarity, and confidence. Use our directory below to find an agent near you and experience the Simpson standard of service.

Click on any agent’s photo to learn more.

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